EMPOWERING THE FUTURE OF FASHION

JOIN THE FASTEST GROWING DECENTRALISED

FASHION ENTREPRENEUR CLUB IN THE WORLD.

Learn How To Launch A Clothing Brand
With Proven Strategies That Work.

Join the ultimate community for clothing brand owners that help independent fashion startups to take action, make progress, and reach their entrepreneurial goals.

WHAT'S INCLUDED

In this academy, you will learn things like: screen printing, cut and sew, product design, manufacturing, marketing, and even setting up LLC, accounting, legal, etc.

Zak and his entire "Fashion Founders. " created a fun environment for you to learn, network, and receive encouragement through our weekly zoom calls, podcasts, live sessions and so much more.

ELITE NETWORK OF FOUNDERS

MONTHLY GUEST

MASTERCLASSES

MONTHLY

EVENTS

FOUNDERS

ACADEMY

MONTHLY EXPERT PODCASTS

BI-MONTHLY

MEET UPS

ARCHIVE OF FASHION RESOURCES

1-2-1 PERSONAL SUPPORT

BRAND REVIEW

SESSIONS

OUR HOST

The host of Fashion Founders is Zak Johnson. With over 15 years of experience in fashion, e-commerce, and business, Zak has cemented his reputation as a visionary leader and innovator in the fashion industry. He has successfully built and launched multiple fashion brands, culminating in the creation of an eight-figure fashion business within just five years. Zak's proven strategies for brand growth and market penetration are unparalleled, making him a sought-after advisor and mentor for aspiring fashion entrepreneurs.

Zak's extensive network includes some of the most influential fashion founders worldwide, providing him with unique insights and access to industry trends and best practices. His dedication to sustainable practices and innovative business models has earned him numerous awards, reinforcing his status as a trailblazer in the industry.

As a mentor and leader, Zak is passionate about empowering the next generation of fashion innovators. His expertise and strategic approach make him the go-to expert for anyone looking to launch and grow a successful fashion brand. Follow Zak to gain invaluable advice and insights from one of the fashion industry's most respected and accomplished figures.

FEATURED IN
GLOBAL PRESS

EXCLUSIVE
MARKETPLACE

Find privately negotiated rates on popular products and services that we know will drive your business to success.

Our members regularly save an average of £1,500 annually with Our marketplace discounts. This is 3 x the investment of the Academy alone.

MEMBERSHIP OVERVIEW

The Founders Community

Our elite private community is the place to go for the answers to your questions, to gain feedback, support or inspiration, or simply get to know other like minded brand owners. The community is an incredible resource to turn to 24/7. Not only do we have our forum- you can also connect with fellow members directly via their inbox for private discussions. Here, ideas flourish, partnerships form, and friendships blossom. Connect with peers who share your passion.

Founders Academy

Develop your skillset by learning from some of the world’s top experts. Our monthly panel discussions feature fashion luminaries, business mavens, and sustainability pioneers.

Engage in thought-provoking conversations and gain insights from those who have reshaped the fashion industry. Our interviews, podcasts and live sessions will not be available outside of the Fashion Founders platform.

Resource Library

Navigate the complexities of the fashion industry with ease. Our members enjoy access to a vast repository of documents worth over £150,000. Including case studies, and templates, curated to guide you through every step of your entrepreneurial journey.

We have collated a resource of everything from hundreds of patterns, digital resources, artwork, design ideas, sales spreadsheets, wholesale order form templates and so much more. We have a growing archive of legal documents and resources that you can keep, edit and use.

Masterclass Sessions

Learn from the best. Our masterclasses and workshops, led by industry veterans, cover a broad spectrum of topics, from sustainable manufacturing practices to branding, digital marketing strategies, pattern cutting, where to source, launch strategies and more.

Exclusive Podcasts & Interviews

Draw inspiration from the stories of those who have walked the path before you. Our series of interviews and podcasts provide a behind-the-scenes look at the triumphs and trials of successful fashion entrepreneurs.

1-2-1 Personal Support

Got a burning question about your clothing brand and want your specific questions answered directly by Zak from Fashion Founders? As a member, you can send your question straight to Zak and he will respond, personally, directly to your inbox.

Benefit from personalised guidance and tailored advice to help you overcome challenges and seize opportunities.

Business Formation

Step by step walkthrough and PDFs on the legal process to make your business

Sourcing & Supplying

From sourcing with suppliers to communicating with manufacturers and designers, we show you how to start a global brand and reduce your risk of failure.

Launch & Grow A Brand

Regardless of whether you are in the idea stage or ready for production, we show you how to raise money for your designs and launch a campaign that will sell products

Monthly Training & Resources

Our training calls are designed to supplement your business by bringing you actionable strategies, tools, and private Q&As. We frequently feature industry experts in design, marketing, manufacturing, and much more.

OUR MISSION

We aim to be the largest decentralised fashion founders network in the world focused on launching, creating, multiplying fashion businesses.

Dedicated to empowering the next generation of fashion founders, providing them with the tools, knowledge, and connections to transform their visions into reality.

We cover everything from how to launch, where to source materials, how to make garments and raising investment

THE £10,000 CHALLENGE

As a Fashion Founder member we select one business every year to receive £10,000 in value including a £5,000 grant for your business.

The winner will receive:

A full website overview,
You will be invited as a guest speaker at our conference
You will have a private range overview appointment at our London studio
We will give you a years full VIP membership worth £3,000.

INCLUDED IN THE ACADEMY

Our Academy is designed to be interactive. We have eight key themed modules with over forty training videos to walk you through from concept to launch. These eight key areas are the backbone of our Academy.

MODULE 1

BUSINESS FORMATION & LEGALS

Discuss the legal structure of the business (e.g., sole trader, PLC, CIP, LTD, etc.)
Key steps for registering the company and obtaining necessary licenses.
Understanding intellectual property rights, trademarks, and patents.

MODULE 2

BRAND IDENTITY & MARKET POSITION

Developing a unique brand identity and value proposition.
Identifying target audience and market niche.
Creating a compelling brand story and mission statement.

MODULE 3

PRODUCT DEVELOPMENT & BEST PRACTICE

Designing a clothing range that aligns with brand values and market demand.
Sourcing sustainable materials and ethical manufacturing processes.
Prototyping, sampling, and refining product designs.

MODULE 4

WEBSITE DEVELOPMENT & E-COMMERCE

Building an engaging and user-friendly website.
Setting up an e-commerce platform and payment gateway.
Ensuring mobile responsiveness and SEO best practices.

MODULE 5

MARKETING & PROMOTION

Crafting a comprehensive marketing plan, including social media, email marketing, and influencer partnerships.
Content creation, including photography, video, and copywriting.
Utilising digital advertising, such as Google Ads and social media ads.

MODULE 6

SALES CHANNELS & DISTRIBUTION

Identifying and leveraging various sales channels (online, brick-and-mortar, pop-up shops).
Managing inventory and logistics for efficient distribution.
Exploring opportunities for wholesale and retail partnerships.

MODULE 7

CUSTOMER ENGAGEMENT

Building and nurturing a loyal customer base.
Implementing excellent customer service practices.
Gathering and using customer feedback for continuous improvement.

MODULE 8

FINANCIAL MANAGEMENT & FUNDING

Budgeting, forecasting, and financial planning.
Exploring funding options (investors, loans, crowdfunding).
Tracking and managing expenses, revenue, and profitability.

PLUS ALL MEMBERS GET FREE
INSTANT ACCESS TO:

Available to buy separately on our site for non members.

BONUS 1

THE CLOTHING BUSINESS BLUEPRINT COURSE (Value £199)

Drawing from over 10 years of experience in the industry, I will guide you step by step through the essential areas every fashion founder needs to master. Whether you’re starting with an idea or you’re ready to take your brand to the next level, this course will give you practical insights and actionable advice that you can apply immediately to your business.

This course is designed for fashion entrepreneurs at any stage, from those with a big idea to those ready to scale. You’ll benefit from Zak’s firsthand experience in building brands, navigating challenges, and succeeding in one of the most competitive industries. The knowledge shared in these videos is not only practical but proven—delivered by someone who lives it every day. On this course we cover:

Business Formation (UK)
Brand Identity & Market Position
Product Development & Best Practice
Website Development & E-Commerce
Marketing & Promotion
Sales Channels & Distribution
Customer Engagement
Financial Management & Funding

BONUS 2

THE CLOTHING BUSINESS MARKETING ACCELERATOR COURSE (Value £199)

Leverage over a decade of industry expertise to take your clothing brand’s marketing to the next level. Whether you're looking to grow your social media presence, master paid advertising, or optimise your website for maximum conversions, this course provides the comprehensive guidance you need. Designed for both beginners and seasoned entrepreneurs, you'll gain practical insights, proven strategies, and actionable steps that you can apply immediately to your business.

In this course, we’ll cover key marketing areas that are essential for scaling your clothing brand in today’s digital landscape. Zak shares real-world experience and tactics that have driven success in some of the most competitive markets. No fluff—just battle-tested techniques you can implement from day one. Here’s what you’ll learn:

Content Marketing Mastery
Building a Strong Brand Identity
Advanced Facebook & TikTok Ads Tutorials
Influencer Marketing that Works
Email Marketing Essentials
SEO for Clothing Brands
Ecommerce Conversion Optimisation
PR & Media Outreach
Scaling with Data Analytics

BONUS 3

THE ULTIMATE SHOPIFY COURSE FOR BRAND OWNERS (Value £399)

Drawing from over a decade of experience in building successful fashion brands, I will guide you step by step through everything you need to know to launch and scale your Shopify store. Whether you’re just starting or looking to optimise an existing store, this course offers practical insights and actionable strategies that you can implement immediately.

This masterclass is designed for fashion entrepreneurs at any stage. You’ll benefit from my hands-on experience in eCommerce, marketing, and Shopify optimisation, making sure you have the tools and knowledge to succeed in today’s digital marketplace. In this course, we cover:

Module 1: Business Formation, Trademarks & Domain Registration
Module 2: Shopify Setup
Module 3: Customising Your Store’s Design
Module 4: Building High-Converting Store Content
Module 5: Photography Styles & Best Practices
Module 6: Live Product Shoot for Your Store
Module 7: Recommended Apps for Fashion Stores
Module 8: Shopify Launch Checklist & Go Live

- GAIN THE SKILLS & NETWORK TO -

LAUNCH A SUCCESSFUL CLOTHING BRAND

APPLICATIONS NOW OPEN

Next Enrolment For November 2024

Access to suppliers contact list & resources.
Weekly training calls
All member benefits
Exclusive Courses
Private members group
30 day money back guarantee

APPLY NOW